Designed by Rhuigi Villaseñor and worn in a historic first UEFA Champions League season
Como, Italy – 26 July 2026 – Como 1907 and adidas today unveil the club's new home jersey for the 2026/27 season, designed by Chief Brand Officer Rhuigi Villaseñor with adidas.
Rather than launching the shirt in a studio or on the pitch, Como invited the people at the heart of the city to wear it first. Restaurant teams and ferry-terminal staff welcomed customers and passengers in the new jersey, placing it directly into the rhythm of everyday life in Como.
Rhuigi's design offers a refined interpretation of one of the club's traditional blue shirts, combining tonal vertical pinstripes with white shoulder detailing and a classic polo collar. Red, white and gold accents complete the collar and sleeves, while "Semm Cumasch" is handwritten beneath the back collar.
Meaning "We are from Como," Semm Cumasch is more than a motto. It is an expression of belonging and the shared identity connecting the club, its supporters and the city.
The jersey will be worn during a landmark campaign as Como 1907 prepares to compete in the UEFA Champions League for the first time, taking the identity of the city onto Europe's biggest club stage.
The shirt will also feature Revolut as Como 1907's Official Front-of-Shirt Partner for the 2026/27 season.
"I wanted this jersey to feel familiar, as though it had always belonged to Como. The polo collar and tonal pinstripes look back to an era when football shirts carried a certain elegance and ceremony, but the proportions and details bring it firmly into the present. It respects where the club comes from while dressing it for where it is going." Rhuigi Villaseñor commented on the inspiration behind the jersey.
The Como 1907 2026/27 home jersey are available at Como 1907's official retail locations as well as across adidas retail channels, and will be available to buy online soon.
Price: €125 (plus P&P, ships globally)
About Como 1907
Founded in 1907, Como 1907 is an Italian professional football club that returned to Serie A in 2024 and achieved UEFA Champions League qualification for the first time in the club's history in its second season back. Based at the historic Stadio Giuseppe Sinigaglia on the shores of Lake Como, the club sits within a broader ecosystem spanning sports, retail, hospitality, media, and tourism. Through affiliated companies operating under a Multi-Club Servicing (MCS) business model, the group provides services and expertise to other football organisations, generating revenue beyond the club while extending its methodology internationally.
About Rhuigi Villaseñor
Rhuigi Villaseñor is the Founder of RHUDE and RHU and a shareholder of Como football club. Since launching RHUDE in Los Angeles in 2016, he has built a globally recognised fashion brand shaped by luxury craftsmanship, contemporary culture and a distinct visual identity. He also acts as Chief Brand Officer in the club and the group's corresponding retail and hospitality interests.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs around 65,000 people across the globe and generated sales of €24.8 billion in 2025.
About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women's World Cup™, the FIFA Club World Cup™, the UEFA European Football Championship™, the UEFA Champions League™ & the UEFA Women's Champions League™. adidas also sponsors some of the world's top clubs including Real Madrid, Liverpool, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Aitana Bonmati, Trinity Rodman, Vivianne Miedema, Alessia Russo, Lena Oberdorf, Vicky Lopez, Leo Messi, Jude Bellingham, Mohamed Salah, Pedri, Lamine Yamal, Florian Wirtz, Paulo Dybala, Gabriel Jesus, Ousmane Dembélé, Serge Gnabry and Manuel Neuer.